In the school of life, we don’t get the grade we want, we get the grade we deserve. Truth can be hard, but it’s actually freeing; because it helps us focus on what’s really important–like results. Exploring options, test groups, even metrics can become a distraction if we’re not laser focused on a specific, measurable goal. Everything else is a paper chase. I find many business owners are so frazzled, they can’t even articulate what their real goal is. That’s where I come in. I’m good at cutting through the crap to get to what’s essential, what will create profits, establish longevity, and make a real difference in this world.